To help promote a cohesive identity for the Observatory, please use approved logos, colors, and fonts. Information and links to those are included on this page. So are links to UT Austin branding resources.
McDonald Logos
Use these approved logos for poster papers, webpages, PowerPoint presentations, brochures, posters, and more. Several different McDonald Observatory logo versions are available - the table below outlines which is best for different applications.
If you have any questions about logo usage or need a different file format, contact Emily Howard at emily.howard@austin.utexas.edu.
Color Palette
These are the core colors McDonald Observatory uses for branding.
Fonts (Typography)
For graphics and writing, choose fonts in the following families:
- Sans-Serif Font Families
- Benton Sans
- Libre Franklin
- Arial
- Trebuchet MS
- Univers
- Serif Font Families
- GT Sectra
- Charis SIL
- Georgia
To learn more about font choices, see UT Austin's guide to typography.
Additional Resources
Email Signature
UT Austin's email signature guidelines.
McDonald Writing Style Guide
Acronyms, frequent terms, capitalization rules, and more.
UT Austin Writing Style Guide
Punctuation, numbers, dates, degrees, professional titles, and more.
UT Austin Brand Guidelines
Messaging, visual identity, and resources.
Trademarks Request Form
Request to use UT, McDonald, or StarDate branding on merchandise, etc.
Questions?
Emily Howard
- Communications Manager
- McDonald Observatory
- Astronomy
Are you an astronomer with an upcoming paper or talk? I can help promote it!
Member of the media? I can coordinate an interview or official visit to McDonald Observatory.
See something funky on the McDonald websites? I'd love to hear about and troubleshoot it.