To help promote a cohesive identity for the Observatory, please use approved logos, colors, and fonts. Information and links to those are included on this page. So are links to UT Austin branding resources.
McDonald Logos
Use these approved logos for poster papers, webpages, PowerPoint presentations, brochures, posters, and more. Several different McDonald Observatory logo versions are available - the table below outlines which is best for different applications.
If you have any questions about logo usage or need a different file format, contact Emily Howard at emily.howard@austin.utexas.edu.
Colors
Color Pallet Numbers
Need to copy/paste the numbers for our banded colors? Text is below.
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Pitch Black Hex: 000000 RGB: 0, 0, 0 CMYK: 0, 0, 0, 100 |
Dusk Grey 1 Hex: 364250 RGB: 54, 66, 80 CMYK: 32, 18, 0, 69 |
Sky Blue 1 Hex: 3a4c98 RGB: 58, 75, 152 CMYK: 62, 51, 0, 40 |
Redshift 1 Hex: ef4127 RGB: 239, 66, 39 CMYK: 0, 72, 84, 6 |
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Dusk Grey 2 Hex: 647485 RGB: 100, 116, 133 CMYK: 25, 13, 0, 48 |
Sky Blue 2 Hex: 4f87c6 RGB: 79, 135, 198 CMYK: 60, 32, 0, 22 |
Redshift 2 Hex: f48426 RGB: 244, 131, 38 CMYK: 0, 46, 84, 4 |
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Dusk Grey 3 Hex: 8e9ead RGB: 142, 158, 173 CMYK: 18, 9, 0, 32 |
Sky Blue 3 Hex: a5c4e7 RGB: 165, 196, 231 CMYK: 29, 15, 0, 9 |
Redshift 3 Hex: faa633 RGB: 250, 167, 51 CMYK: 0, 33, 80, 2 |
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Dusk Grey 4 Hex: aebcc9 RGB: 174, 188, 201 CMYK: 13, 6, 0, 21 |
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Dusk Grey 5 Hex: c6d0da RGB: 198, 208, 218 CMYK: 9, 5, 0, 15 |
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Dusk Grey 6 Hex: e4eaef RGB: 228, 234, 239 CMYK: 5, 2, 0, 6 |
Fonts (Typography)
For graphics and writing, choose fonts in the following families:
- Sans-Serif Font Families
- Benton Sans
- Libre Franklin
- Arial
- Trebuchet MS
- Univers
- Serif Font Families
- GT Sectra
- Charis SIL
- Georgia
To learn more about font choices, see UT Austin's guide to typography.
Additional Resources
Email Signature
UT Austin's email signature guidelines.
McDonald Writing Style Guide
Acronyms, frequent terms, capitalization rules, and more.
UT Austin Writing Style Guide
Punctuation, numbers, dates, degrees, professional titles, and more.
UT Austin Brand Guidelines
Messaging, visual identity, and resources.
Trademarks Request Form
Request to use UT, McDonald, or StarDate branding on merchandise, etc.
Questions?
Emily Howard
- Communications Manager
- McDonald Observatory
- Astronomy
Are you an astronomer with an upcoming paper or talk? I can help promote it!
Member of the media? I can coordinate an interview or official visit to McDonald Observatory.
See something funky on the McDonald websites? I'd love to hear about and troubleshoot it.